Falcon fitness box
Falcon Fitness Box is a new kind of exercise where science meets sportainment. Thus born their motto Science-Driven Entertaining Workout. With their cutting edge fitness studio, they leverage heart rate monitor technology to ensure a safer workout.
Falcon Fitness Box needed to make sure that their voice is heard by their target audience. Since they want to give a more thrilling and exciting new concept in the gym community, they wanted something fresh and never seen before in the community.
Falcon Fitness Box wants to showcase their dynamic lighting studio called the Red Room. This sparked an idea to mix fitness with fashion. All the concepts from photoshoots, graphic designs, reels, music choice and more are based on fashion and fitness. This sparked a lot of questions from the community about the what and how the concept would work and through Falcon’s Instagram Page, it become clear that Falcon is not just another gym, but it’s both based on science and entertaining.
Creative Director : Abraham Djunaedhy
Graphic Designer : Naomi Amelia, Priscillia Iva
Copywriter : Livia Kondana
Creative Consultant : Reo Sinarta
